Writing and Personal Experience Essay

Personal experience essay writing largely refers to describing personal experience, as the title suggests. Usually, this type of essay would include describing some, incident or ordeal you have been through. However, it may also refer to a string of related incidents that you remember as one whole experience. It is entirely up to you how you choose to handle your Personal experience essay. Regardless of which way you wish to go about writing your essay, there is a general format that you would want to follow. Also, making an outline would help you to stay organized, and it would prevent you from wandering away from the main topic points.A general format for a Personal experience essay would include an introduction, a body and a conclusion. It is best to describe your points in chronological order, starting with the first point in your introduction, and winding up with you last in your conclusion. However, in a Personal experience essay you might need to include flashbacks at certain stages in your essay in order to refresh your reader's memory. You must remain as clear as possible when doing so. For your Personal experience essay, choose an experience that is easy to write about.Keeping it simple will allow you to have control over what you want to write about. You might not need to mention every detail you have in mind. The best approach is for you to make an outline of the experience. Your Personal experience essay is like any other essay in this way because you need to make brief pints to create a flow. However, you are generally free to go about your writing the way that you feel comfortable. In a Personal experience essay you do not need to support your claims or experiences with scholarly sources. Your experiences are entirely your own.However, you may want to compare your experience with some well known one. This is helpful in a Personal experience essay, and can stir a reader's interest. Though you are free to write in any style you want, avoid making g eneral statements. You need to make your statements match your personal experience. In a Personal experience essay, the primary focus is for you to describe yourself in relation to the incident you experience. You will need to increase the intensity of this when you start writing the main body of the essay. In a Personal experience essay, the body carries the main weight in terms of your personal description.The introduction deals with leading your reader into the main discussion while the conclusion should explain how the incident or personal experience has influenced you. For writing a Personal experience essay, there are few small but significant points you will find helpful. These include describing your experience through using your senses [whatever you see, feel, hear, smell, and taste]. In a Personal experience essay, you should also describe your thoughts, emotions, and actions. These will all help to bring out how the experience has influenced you.

Komiquindox Literature

KOMIQUINDOX (ANTIBIOTIC FEED ADDITIVE & GROWTH PROMOTER) Composition: * Antibiotic feed grade with antibacterial activity. * For better health & growth in broiler. * Treat diarrhea in poultry & livestock. * Prevent bacterial, fungal & viral infection. * Give better egg production in breeder & layer. * Improves egg shell weight, size & internal contents in layer & breeder. * Excellent source of energy. Descriprtion: Olaquindox: Olaquindox is a growth promoting feed additive for food producing animals. When incorporated in feed, olaquindox [ 2-( N-2? -Hydroxyethyl carbonyl)-3-methyl quinoxaline-1,4-dioxide] is absorbed from the digestive tract. Olaquindox is widely distributed throughout the body tissues. The good tissue penetration & high drug concentrations (max inhibitory concentrations) for most bacterial pathogens suggest potential clinical use in the treatment of bacterial infections in poultry. Molecular Formula:C12H13N3O4 Calcium carbonate: The use of calcium carbonate (in the form of supplemental granules)  appeared to result in an increase in the values of nitrogen  retention and for fat and crude fiber digestibility, probably  due to a better dispersion or separation of the feed particles  in the first portions of the gastrointestinal tract, and facilitating  of the action of the digestive juices. Calcium carbonate can be used as a strengthening food for chickens. Chicken requires Calcium carbonate to yield strong eggs. According to geological information website, crushed Calcium carbonate is often fed to chicken as dietary supplements. Indications: * Feed grade antibiotic which Promotes health & growth. * Used for the treatment of diarrhea in both poultry & livestock. * Prevent infection from bacteria, fungi & virus. * Olaquindox is widely distributed throughout the body. * Gives better egg production & improves egg shell weight & its percentage. * Improves egg shell contents & no. of table eggs. * Calcium carbonate use increases the value of nitrogen retention. * Fed to chickens as dietary supplement. * It is the structural component of the bone. Sustained egg production in birds can be achieved by feeding diets containing Calcium Carbonate. * Calcium is satisfactory for both breeding & growing birds. * It is an excellent source of energy. * Increase the ability of birds to resist against all kind of stress. * Increase the ability of birds to resist against bacterial, viral & fungal diseases. Cautions: Protect from sunlight. Dosage & Administration: * Administer by oral route mixed with feed. * Dose: * 100 g per t on†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 g per bag * 1000 g per ton†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 50 g per bag * 500 g per ton†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 25 g per bag

IT Project Implementation Failures Essay Example | Topics and Well Written Essays - 500 words

IT Project Implementation Failures - Essay Example The major indicators of the failure in the project implementation are: a. One of the major reasons that affected the failure of the project could be that the project ran out of budget to be controlled. An initial project plan was designed with the budgeted requirements needed for the implementation of the project. But in course of time while the project was in progress it was observed that there was huge drainage in fund and this caused a major impediment to the progress of the project. One reason for the failure of the CPOE system was that the project overran the budgeted requirement. (Wager, Lee & Glaser, 2009) b. Another most important factor, which literally led to the failure of the project, could be the time overruns. When the initial outlay of the project is designed a time period is also determined which is recognized as the deadline for the implementation of the project. But in case of the CPOE project it was observed that lack of proper system planning and designing led to creeping up of a large number of issues during the progress of the project. This led to severe delay in the implementation plan of the project. The project, which was divided in several modules, started to get delayed when problems started creeping up in implementing each module.

Brand Management for Rolex Essay Example | Topics and Well Written Essays - 4500 words

Brand Management for Rolex - Essay Example The essay "Brand Management for Rolex" analyzes the strategies that have made Rolex a famous brand. It is a descriptive case study. In this case study, the qualitative method has been followed. The data that is used in this case study is secondary data and it has been collected through websites and books. Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any product, position the product, and deliver it to the customer. It is an ability to generate and sustain the brand. A strong brand is an asset for a company which discriminates any product from other alternative products. It can set an additional image to the product of the company. With regard to establishing brand image, Rolex always prefers to use certain traveler or singer or other stylish people for advertisement purposes. Rolex seeks selective media for advertising their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to accomplish multiple factors while spending least amount of money which can help to maintain the balance between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honor and faith of Rolex user. From the early 1930s, Rolex focuses on product quality. The advertisement of Rolex was limited to just product level and made by using verbal statements and graphics. Rolex depicted that its products are targeted to only high-class customers.

Green IT Strategies and Applications Essay Example | Topics and Well Written Essays - 1000 words

Green IT Strategies and Applications - Essay Example There is a need to develop consensus and awareness among the corporations and hierarchy alike as to how implementing green based IT approach will benefit them both (Unhelkar, 2011). Is it an indirect condemnation of capitalism and promotion of capitalism? Without insight, this statement of the author can be easily taken out of context and preached as pro communist but in reality this is not the case here. The author simply means that in blind pursuit of profits for the company several important things like green IT measures are forgotten along the way which can benefit both the society and the corporation but is not seen by these public private entities because of blind following of profiteering and lack of vision. The political set up has nothing to do with it except implementing it and making legislations regarding it that will enable the green IT revolution to flourish. Other than that is strictly irrelevant to the cause. West and East Germany, People’s Republic of China an d Soviet Union as communist states were supposed to give equality and life of equal living to its citizens but in the environmental they had failed miserably (In case of China, it is still failing to address this issue). This went wrong not because they were communists. It went wrong because they failed to identify and correct the long term problems that come associated with industrialization like lower emissions and less nitrogenous content in the atmosphere. Why isn’t anyone implementing these Green IT procedures when they are proved to be more profitable? In the race for getting more profits, markets and control, the companies fail to address the longevity of the issues facing the world like pollution, perceived shortage of power and the recent issue of IT junk. The lack of implementation in this regard will also hurt the very environment which the corporations rely on to buy their products and services. The green IT ways are more efficient both monetarily and function wis e and it’s a dire need to create awareness about them at all levels of corporate and governmental enterprises. The implementation of these practices will not only result in increased profits and versatility (e.g. cloud hosting) to these organizations but it will also set a healthy trend in the market encouraging more and more to go green. As the new lean concept that was previously strictly the domain of Japanese Auto manufacturers making its way to companies around the world, the reduction of waste and careful monetary inspection of each process getting more and more importance, these efficient green IT products and upgrades are soon hopeful of making entry to the corporate fold (Jones, 2012). Is change in attitude towards green IT really positive or could it be coercion to transfer to new ways? The author clearly states that there are financial benefits to be reaped if an organization shifts to green IT applications, hardware and waste management so if there are monetary an d environmental benefits available at the same time one should really go for it and there should be no coercion involved. The author has over emphasized some points like the environmental benefits and the corporations lacking vision but if you see it the other way, we can feel that if lower

Organized Crime Is a Threat to National Security Essay

Organized Crime Is a Threat to National Security - Essay Example There are people who collect money from shopkeepers in context of providing the required support. Prominent disciplinary structure transforms these gangs into a well-organized group. This organized group is at times referred to as a mob. To great extent, it poses threat to national security due to a wide range of illegal activities that can affect many lives. Organized crime is a conspiratorial enterprise, indulged in illicit activities so as to gain high-profit margins. The concept encompasses bribery and violence to enhance overall operational procedure. It initiates grievous retribution so as to sustain external and internal control. This form of the enterprise also contributes towards election campaigns in order to gain political support for achieving immunity. Political parties are witnessed to support such enterprises and this eventually leads to further growth of crime or terrorism in a nation. The wide range of activities undertaken by this enterprise is credit card fraud, in surance fraud, illegal gambling, kidnapping, gun running, narcotics trade, smuggling, pornography, racketeering, vehicle theft, prostitution, etc. Internet and international terrorism enabled organized crime to spread across the wider geographical area. This conspiratorial enterprise also utilizes sophisticated methods and high tech firms for transfer of weaponry and money. Monopolization can be stated as a major area of concern for cartel, triad, mafia and syndicate. To be more precise there are certain unique characteristics possessed by organized crime which differentiates it from unorganized crime. In this study, these characteristics will be further elaborated along with analyzing its impact on national security. The level of security is deteriorating across the globe with the rapid evolution of organized crime. Organized crime is a disciplinary structure of exhibiting illegal activities. The main objective of such crime is to gain high-profit margins.

Poor marketing strategies at Bedaya center Research Paper

Poor marketing strategies at Bedaya center - Research Paper Example From the research, it can be comprehended that Bedaya center has a clear vision which clearly states that it helps individuals to discover more about themselves and available career options, but unfortunately marketing strategies are not aligned with the vision of the company. The effectiveness of marketing strategy decides a company’s position in the market; any lacking in the marketing strategy can reduce the effectiveness of service and can slow down the pace of growth and development. Bedaya’s mismatch of marketing strategy and company’s vision is affecting the overall image of the company. Bedaya also needs to focus more on students preference on courses offered, the duration of the courses can be one the reason as short time period courses are more preferred among students; flexibility of hours can also be an effective approach as time flexibility creates ease for them to manage educational and vocational studies. Promotional strategies are also not effecti ve to the acceptable level; Bedaya needs to adopt effective internet branding strategies to position the product rightly in the customers’ minds. Bedaya needs to add more information about the company and services offered on the internet. Only the use of social networks doesn’t determine the effectiveness of branding strategies but the content also matters. It is important for any organization to clearly define its marketing objectives and strive to fulfill the needs and demands of the customers.

Benefits of Plea Bargaining Essay Example | Topics and Well Written Essays - 1500 words

Benefits of Plea Bargaining - Essay Example Plea bargaining is the procedure through which a person accused for an offense concurs to appeal for being culpable to a slighter crime in switch over for a gentle punishment, a lessening of accuses, or further advantages. For years judges, prosecutors, and lawyers have acknowledged plea bargaining for speediness of the execution of the packed courts. Plea bargaining is being gradually more disparaged, though, it does not press the trial to confirm the defendant's fault further than a logical uncertainty, refutes the charged one a adjudicators tribunal, and permits various defendants to descend very imperceptibly. (Fisher, 2004) The plea bargaining practice is quite well institutionalized in the judicial system of USA. It seems to function proficiently and speedily. However, there is always a question whether this current day practice is capable of defending the legitimate civil liberties and to attain ultimate fairness and impartiality consistent with the USA perception correct procedure expressed by criminal justice judicial system or whether it has simply turned into a superficial and ineffective process a self governing status. (Fisher, 2007) 1. Benefits of Plea Bargaining 1. As stated by Jones (1978) flexibility is being provided through plea bargaining which is necessary for changing for turning out substantive fairness. However, in spite of or because of its predominance, plea bargaining still stay a notorious exercise in the world of crime and punishment. The concern that blameless defendant may appeal accountable stimulates frequently impassioned argument about the topic. 2. An agreement made between the charged individual and the prosecutor whereby the defendant may appeal guilty to switch over to either a slighter punishment or an abridged accuse, is usually referred as Plea Bargaining. (Alschuler, 1979) He further states that the agreement of plea bargaining takes place between the offender and the prosecutor to enable the defendant to avail reduced sentence and presently in US criminal act convictions almost 95% are resolved through such plea bargaining. Characteristically, such agreements can be divided into three types: Verdict bargaining Count bargaining Charge bargaining. 3. When there is no certainty of the ultimate judgment of a hearing, the defendant may take a benefit of plea of guilty by copping a plea, as an alternative of attending the trial. This will lessen the ambiguity of the hearing. Thus, in this case the plea bargain seems to provide a liberty of selection to the charged individual. 4. As viewed from the perception of the state, plea bargaining is beneficial in terms of economizing both time and resources while obtaining a guilty conviction. The fact is recognized by all legal experts that each and every filed case is not meant for a trial otherwise the entire judicial system may disintegrate if so many trials are executed. (Amoury, 2002) 5. The plea bargaining seems to be more impartial for both the witnesses and potential judges. It is imaginable that

Compare Modern Martial Art Magazines with 1970s Editions Essay

Compare Modern Martial Art Magazines with 1970s Editions - Essay Example Either they have set up schools of varying origins and oriental teachers, or produced videos and books, as well as other commercial items such as garments, belts, certificates, among other paraphernalia associated with martial arts. Nevertheless, in this age of free market economy, everybody may claim to be what they want and claim to be, and as long as somebody is buying, then, they sell. This study, however, shall focus on martial arts magazines language use between the present and the 1970s with substantial inclusion regarding Bruce Lee and the pop culture. 2. Modern martial arts magazines have evolved in word usage as martial arts forms also evolved. Nevertheless, commonalities may include oriental terms of martial arts name of discipline or related school such as Bruce Lee's early Wing Chun, Jeet Kune Do and Jun Fan Gung Fu, karate, jui jitsu, among others. This study will try to present evolving terms and usage of martial arts words with regards to publications of modern martial arts magazines as compared to 1970s martial arts magazines, with particular focus on the following: This study is important to establish or present the changes or similarities between 1970s and modern martial arts magazines. ... Changes are necessary and unavoidable. Aim of the Study This study will try to present evolving terms and usage of martial arts words with regards to publications of modern martial arts magazines as compared to 1970s martial arts magazines, with particular focus on the following: Oriental and western terminologies that are in use in modern and 1970s martial arts magazines The meaning and use of each martial arts terminologies The changes, contrast or comparison of martial arts magazines seen through 1970s edition and modern martial arts magazine issues The influences or factors behind the popularity of martial arts as a form of discipline and as a popular media or magazine subject. The study or research will try to answer the following questions: 1. What are the constant oriental and western terminologies used in martial arts magazines present in 1970s edition as well as in modern martial arts magazines 2. What are the meanings of these martial arts oriental and western terminologies 3. What are the prevalent changes or contrasts that can be seen between 1970s and modern martial arts magazines 4. What are the factors or influences that affect popularity as well as wide acceptance of martial arts as a discipline and (media) magazine interest Relevance of the Study This study is important to establish or present the changes or similarities between 1970s and modern martial arts magazines. In establishing the changes, factors, influences, as well as other related matters, such as Bruce Lee's popularity shall also be presented and viewed to make martial arts understandable among those who practice or abhor, or perplexed by it. Methodology Secondary analysis shall be applied in this study since there already exist two points or

Human Motivation Essay Example for Free

Human Motivation Essay A drug users are those individuals who have tried or continue to use alcohol or other drugs but who are not dependent or addicted. They also fall into different subgroups: a) those who have tried a substance but have discontinued use; b) those who use infrequently and primarily in response to social circumstances; and, c) those who use periodically but infrequently enough to avoid dependence or addictions (Lorion, Bussell Goldberg, 1991). This all started during the adolescent stage around 12-13 years old. First they used by smoking then use of alcohol then progress to something more like using of illicit drugs Initially, drug use is limited to weekends. Later, however, use may begin to take place during the week, but only in the evenings. Adolescents learn that the drug will provide the feeling they desire and that it will provide it every time. They learn to control the degree of this feeling by regulating the amount of drug they use. At this point they can either take the drug or leave it. Since drug use usually takes place with friends, this stage is sometimes referred to as social use (Milhorn, 1994) Drug abuse is using drugs because of its psychoactive effects without any supervision of a doctor or other medical professionals. There is an increase in frequency of drug use. They maintain their own supplies and may begin to use drugs when alone than with friends. Drug addiction is perhaps the worst of all because a drug addicts’ life is mainly focused on using and possessing drugs. They use drugs every day, more often is much better and there is an increase of dosage of drug intake to satisfy themselves and reach their â€Å"high level†. Users prefer to use drugs alone than with friends or company. Addiction is powerful motivation for some people. The craving for certain drugs can become overwhelming. Addicts may crave their drugs strongly that they are willing to give up everything including their families, jobs and relationship because these drugs that they take gives them incomparable pleasure. These drugs work on the drug addicts’ brain neurons and give intense pleasure. If an addict stop using them it will be very difficult because their brains were used to this drugs and the pleasure it brought to the users’ body thus motive to resume on using drugs again become strong and intense. Addictive drugs produces permanent changes in the brain reward system that causes craving even after withdrawal are over. Repeated use of drugs can cause neural sensitization, this last much longer than withdrawal. This may be one of the reason why recovered addicts are in danger of relapse into drug use even after they completed their rehabilitation and detoxification. The combination of these factors sheds light on why psychoactive drugs, more than many other incentives, are able to produce addictions. These drugs directly activate brain pleasure mechanism to unmatched levels, produced withdrawal syndromes that drive a recovering addict back to the drugs and perhaps permanently hyperactive the brain system that causes drug rewards to be desired. This combination is hard to resist. References Lorion R. , Bussell D. , and Goldberg R. ( 1991). Identification of youth at high risk for alcohol or other drug problems. National Commission on Marijuana and Drug Abuse. In E. Goplerud (ed. ), Preventing Adolescent Drug Use: From Theory to Practice. OSAP, DHHS Pub. No. (ADM) 91-1725. Washington, DC: U. S. Government Printing Office. Milhorn, Thomas (1994) Drug and Alcohol Abuse. MA: Perseus Publishing.

Strategies for Small Molecule Activation

Strategies for Small Molecule Activation Introduction Developing novel strategies for small molecule activation is the core aim of catalysis reasearch. One approach that recently gained prominence in catalytic activation of organic molecules is photoredox catalysis. Visible light photoredox catalysis has risen to the interface of current organic chemistry as a remarkable way to facilitate single electron transfer (SET) processes with organic substrates upon photoexcitation1. This technique relies on the property of metal complexes and organic dyes to undergo SET with visible light2. The commonly employed transition metal based photocatalyst used to harness the packets of energy carried by visible light are polypyridyl complexes of ruthenium and iridium, named as tris(2,2-bipyridine)ruthenium (II) or Ru(bpy)32+ (Figure 1). Figure 1. Structures of common transition metal photocatalysts. These complexes give stable, long-lived excited states (for Ru (bpy)32+*, à Ã¢â‚¬Å¾ = 110 ns)3 when irradiated with visible light of electromagnectic spectrum4. This relatively long lived excited state may allow bimolecular electron-transfer reactions through outer sphere transfer, both by the quenching of excited state photocatalyst and deactivation pathways5. The quenching can be accomplished in both oxidative and reductive ways (Figure 2), which offers this mode of catalysis flexibility. Figure 2. Oxidative and reductive quenching cycles within photocatalysis. Moreover, varying the metal (Ru, Ir, Cu, Cr,etc.) or ligands steer to foreseeable changes in redox potentials, enabling customization of the catalyst to ones needs. In contrast to classical approaches these photochemical methods offer surprisingly mild conditions to radical reactions, as they typically operate at ambient temperature, utilize bench-stable reagents and display high degree of functional group tolerance.6 The extensive application of visible light photocatalysts have been recognized in the field of inorganic and materials chemistry. In particular, these catalysts have been found to be actively decomposing water into hydrogen and oxygen7 and reducing carbon dioxide to methane.8 Also, they have been employed in (i) as components in dye sensitized solar cells9 and organic light-emitting diodes,10 (ii) in polymerization reactions,11 and (iii) in photodynamic therapy.12 Until recently the reports of using these complexes as photocatalysts in organic synthesis were scarce. Their limited investigation was very surprising, as single electron, radical processes offer   a unique pathway and reactivity to form C-C bond which are complementary to the closed shell, two electron processes.13 In the last decade detailed studies form the Yoons , MacMillan sand Stephensons groups have shown the application of Ru(bpy)32+ as photoredox catalyst to perform crucial C-C bond forming reactions such   as [2+2] cycloaddition,14 ÃŽÂ ±-alkylation of aldehydes15 and reductive dehalogenation of activated aryl halides.16 These quality work of above groups have   rejuvenated the interests of many researchers in this field, triggering the diverse ideas into the utility of photoredox catalysis as conceptually novel approach to synthetic organic reaction development. The application of visible light photoredox catalysis in organic synthesis revolves around its ability to engineer unusual bond constructions which are not easily formed by established protocols.   For instance, overall neutral redox reactions can be performed by photoredox catalysis, as both the oxidant and reductants can be generated within the same reaction vessel. Visible light photoredox catalysis has been proved to be convenient in designing reactions, which needs gain and removal of electrons at disparate centres in a reaction mechanism. In contrast to these methods, others require stoichiometric quantity of both oxidant and reductants, which many times are incompatible with each other. Radical intermediates generated from single electron transfer (SET) events have been shown to have different reactivity patterns fundamentally different from those accessed through the ground state of catalyst.17 Harnessing   these intermediates by means other than photoredox cata lysis are often challenging or requires conditions which are incompatible with substrates. It is noteworthy to mention, Ru (II) and Ir (III) based photocatalysts are widely used to generate radicals for use in a diverse range of radical reactions, and most of these reactions occur under mild conditions such as room temperature without the need of reactive radical generators (e.g., azobisisobutyronitrile (AIBN), BEt3), and toxic reagents (e.g., Bu3SnH), and in many cases, high temperature. The source of irradiation typically used are commercially available household light bulbs, which has significant advantage over specialized equipment employing high-energy ultraviolet (UV) light. Moreover, organic molecules generally do not show absorbance in visible region, so there is little probability of unwanted side reactions that might occur from the photoexcitation of the substrate itself. Even, the low photocatalyst loading of 1 mole % or less is sufficient enough to achieve high conversions. These all collectively have proven that visible light mediated photoredox catalysis to b e a uniquely well-suited in designing safer and more sustainable strategies for synthesising more efficient materials and reducing waste streams. Further incentivizing the design and application of novel visible light-mediated methodologies toward both natural and non-natural scaffolds of interest to pharmaceutical and agrochemical domains.18 This review highlights the earlier work done on the use of Ru (II) and Ir (III) transition metal complexes as photoredox catalysts to promote C-C bond forming reactions in organic synthesis. Specifically, there is great emphasis on the applications of visible light photoredox catalysis which have enabled the total synthesis of natural products and related molecules, focusing on a range of powerful transformations that include: reductive coupling, indole functionalization, radical cascades, ATRA reactions, trifluoromethylation and selective C-O bond cleavage. Reductive Dehalogenation Reductive deahalogenation refers to process in which a C-X bond is reduced to a C-H bond where X denotes halogens. These classes of reactions have attracted attention of organic chemists all over the world due to its prime importance in rational organic synthesis. For instance a significant number of examples of these reactions can be found in nature, where enzymatic dehalogenation is performed by microorganism present in soil to check the concentration of lipophilic halogenated species.19 There has been a whole library of reducing systems developed to carry out reductive dehalogenation successfully, which practically guarantees the existence of specific reagents for specific substrate. Organo-tin hydride has been the most used reagent in the past to perform reductive dehalogenation in laboratory as well as in field of synthesis, as it has been proven capable for both radical generation and kinetic radical trapping.20 By far, the system of tin hydride is tributyltin hydride (TBTH) (AIBN) is the most utilized for radical-promoted dehalogenations of organic halides.21 However, there are three main problems in use of TBTH. First, toxicity of tin rule out its use in pharmaceutical synthesis. Second, there are lots of problem associated with the purification of reaction mixture from tributyltin residues. Third, TBTH is not a stable compound, even after careful storage it is likely to steadily decompose.22 It is the toxicity, that has almost precluded its use in a wide range of useful radical reactions in organic synthesis. In recent years, the search for superior alternatives to TBTH has been the central goal of radical chemists. A replacement reagent needs to overcome all three problems mentioned above while at the same time an exhibiting similar reactivity and an ease of use. Earlier work of Fukuzumi and Tanaka focused on use of Ru(bpy)32+ as a photo redox catalyst to promote the reductive dehalogenation of phenacyl bromides23 and reductive dimerization of benzyl bromide24 respectively (Scheme 1), has shown that the application of visible light photoredox catalysis to access radicals can offer a promising solution to this problem. Scheme 1. Reductive dehalogenation of phenacyl bromide (A) and reductive dimerization of benzyl bromide (B). But, it was the efforts of Narayanam and co-workers, focussed on developing the novel means for accessing radical chemistry while avoiding the toxicity and problems associated with tin hydride, has laid a milestone in development of a tin-free reductive dehalogenation systems (Scheme 2.).25 Scheme 2. Photoredox catalytic reduction and potential C-C bond formation. In their primary investigation, Narayanam et al. used a system consisting Ru(bpy)32+ as a photocatalyst, iPr2NEt as major hydrogen atom source and visible light to successfully perform the reductive debromination. In the net transformation, the 3-bromopyrroloindoline (7) was reduced to pyrroloindoline (8) as single product, with the addition of Hantzsch ester or formic acid to the catalytic system produced debrominated product in >90% yield (Scheme 3). Scheme 3. Initial attempt for reductive dehalogenation. In further development of general tin-free visible light mediated dehalogenation protocol, a range of different activated alkyl bromides and chlorides were tested which afforded the corresponding dehalogenated product in good to excellent yield. Although, the un-activated aryl and alkenyl iodides were completely unreactive, as it was expected due to their exceptional negative reduction potentials  Ãƒâ€šÃ‚   (-2.24 V Vs SCE for iodobenzene).26 The solution to this problem lied in the use of Ir(III) based   photo-catalysts instead of   Ru(II), which offered more reducing power than Ru(bpy)32+,and the dehalogenation of less activated alky, vinyl and aryl iodides with good functional group tolerance was achieved using oxidative quencing cycle of fac-Ir(bpy)3 (Scheme 4).27   Scheme 4. Reductive dehalogenation of activated and unactivated halides. Furst et al. used this practical strategy for reductive dehalogenation for a further development of more challenging intermolecular C-C bond forming protocols, which demonstrated an efficient way to promote intermolecular additions using visible light mediated photoredox catalysis. Furst et al. reported a facile coupling of indole with malonate radicals, as malonate-like motifs are common C2-subsitutents in bioactive indole based alkaloids such as actinophyllic acid (9) and undulifoline (10). Using this procedure, an extensive range of indole and pyrrole derivatives were synthesized in good yields by employing (1) as the photocatalyst and N,N-diphenyl-4-methoxyaniline as the reductive quencher (Scheme 5).28 Further, this protocol was extended by Stephenson et al. to synthesize quaternary carbon centres adjacent to C2 of indole based alkaloids by employing more challenging tertiary malonate radicals.29 This transformation was accomplished by directly reducing bromomalonate (11) via oxidative quenching of more reducing fac-Ir(bpy)3 photocatalyst, providing targeted quaternary carbon centres in good to high yields (Scheme 6). Scheme 5. Intermolecular radical addition of secondary radicals to electron-rich heterocycles Scheme 6. Intermolecular radical addition of tertiary radicals to electron-rich heterocycles. Atom Transfer Radical Addition (ATRA) These transformations was first observed by Kharasch30 in 1940s, over the time atom transfer radical addition sparked the interest of organic chemists, as it offers the potential for uniquely efficient and economical approach for dual functionalization of olefins. This functionalization leaved a tremendous impact in organic chemistry, and have also found wide applications in industry and academic research. Similar to the intermolecular malonate-indole coupling mentioned above, these transformations are redox neutral, theoretically eliminating the need for additives, which in terms, reduces the likelihood of deleterious off-target reactivity. The most important application of atom-transfer radical addition reactions is inclusion of fluorinated functional groups into molecules, as the addition of these groups has a strong impact on biological properties and bioavailability of bioactive compounds.31 In 2011 Stephenson, et al. for the first time reported visible light mediated ATRA reactions, proving this methodology as an efficient way to improve the overall performance of this kind of reaction compared to classic radical initiation conditions. This synthetic approach was effective for the preparation of a wide range of perflourohalogenated substrates from unactivated alkenes by using Ru(bpy)32+ as the photocatalyst combined with sodium ascorbate as an electron donor (Scheme 7).32 Scheme 7. Atom transfer radical addition mediated by photoredox catalyst. A similar kind of transformation also providing halotrifluoromethylated product was reported by Han et al. (Scheme. 8)33 using triflouromethanesulfonyl chloride as the triflouromethyl source and visible light in presence of Ru (II) photocatalyst (1). Using this protocol, the variety of substrates including mono, di-, and tri-substituted unactivated alkenes went under trifluoromethylation in excellent yields. Scheme 8. Trifluoromethyl chlorination of disubstituted and internal alkenes. Radical Cascades Radical cascades are one of the most powerful tools for accessing complex structures in single step if substrate is stable under the for radical initiation conditions.34 One of the earliest examples of radical cascade was reported by Stokes et al.35 is intermolecular addition of Sn-radical to alkynes, he also studied the regioselectivity of vinyl radical cyclizations onto C=C double bond (Scheme 9). Cyclization cascades initiated by intermolecular addition of Sn radical to alkyne can be distinguished between reactions where tin-moiety retained in the final product with those where Sn radical essentially acted as a catalyst, which was later removed by the homolytic cleavage of labile C-Sn bond. Scheme 9. Radical cyclization sequence, triggered by regioselective addition of tin radical. Nowadays, because of the recognized toxicity associated with organotin compounds, the focus has been shifted toward the development of alternative tin-free and less environmentally problematic methods for radical cyclizations. Visible light photocatalysis has offered a powerful and sustainable tool for the development of new catalytic radical cascade reactions due their unique ability to facilitate formation of various reactive radicals and radical ions in mild and environmental friendly conditions. Various structurally diverse carbocycles and heterocycles from basic and readily available materials have been synthesis by using this protocol. The augmentation of radical cascade cyclization and visible light photoredox catalysis approach has inspired   radical chemists   around the world to develop novel and efficient methods for synthesis of important heterocyclic motif that are prevalent in nature products exhibiting a wide range of bioactivites. One highly   effective method for radical cascade, generating tetracyclic fused ring was reported by Furst et al. where they used visible light mediated protocol to synthesize tetracycle   from bromomalonate and tricyclic compound from alkyne in good yields as a single diastereomers36 (Scheme 10.). Scheme 10. Intramolecular radical cascades. Xiao et al. further extended the application of visible light mediated radical cascade reactions in synthesis chromam-2ones and dihydroquinoline-2-ones based scaffolds, as these are omnipresent components in biologically active natural products and pharmaceutical drugs37. They reported a new type of radical cascade reaction between photogenerated ÃŽÂ ±-amino radicals and acyloyl ester- and acrylamide-tethered aroylhyrazones.38 (Scheme 11). Scheme 11. Photoredox catalyzed radical cascade reaction of ÃŽÂ ±-amino radicals. In addition, they developed an oxidant free N-radical cascade reaction of ÃŽÂ ², ÃŽÂ ³-unsaturated hydrazones by incorporating visible light photoredox and cobalt catalysis to obtain dihydropyrazole-fused benzosultams (Scheme 12),39 that has never been reported previuosly. Scheme 12. Visible light photocatalytic N-radical cascade reaction of benzosultam synthesis. Recently, Xu et al. devised a valuable cascade annulation by generating acyl radicals from abundant acyl chlorides under visible light mediated photoredox catalysis which then started a cascade cyclization of 1,7 enynes (Scheme 13).40 Scheme 13. Visible light induced cascade cyclization of 1,7-eynes with acyl chlorides. Applications in Total Synthesis In the history of organic synthesis, indole based alkaloids grabbed much more attention because of their abundance in natural products and biologically active compounds, and they have always been interesting and challenging synthetic targets. The unique ability of visible light mediated photoredox catalysis in forming key C-C bond granted access to numerous applied intermediates that facilitated synthesis of these diverse natural products. In 2011, Stephenson and co-workers reported the asymmetric synthesis of (+)-gliocladin C (21), a natural product with interesting cytotoxic activity (Scheme 14.)41 starting from L-tryptophan, the important intermediate C3 bromopyrroloindoline (17) was synthetically prepared by standard transformations using Boc-D-tyrptophan methyl ester (16). The vital step in the synthesis was the formation of C-C coupled intermediate (18), which was accomplished by reductive dehalogenation-arylation process triggered by blue light irradiation on substrate in the presence of aldehyde (22), photocatalyst (1) and NBu3 as a quencher. This intermediate was converted into natural product in 7 high-yielding steps, which was more efficient than the previous reported 21-step structural synthesis of (21) starting isatin with and overall yield of ~ 4%.42 Scheme 14. Total synthesis of (+)-gliocladin C. Another more recent example is the synthesis of biologically active alkaloids drimentines A, F and G (Scheme 15.).43 by Li and co-workers utilising reductive C-C bond forming strategy. In this example, the heterocycle (25) was coupled with acceptor (24) by intermolecular radical 1,4-addition to generate the important intermediate (26), which facilitated the product (27) -(29) in good yields. Scheme 15. Total synthesis of drimentines A, F, G Targeting Pharmaceutically Relevant Scaffolds The unique capabilities of photoredox catalysis is an access to variety of fluoroalkyl radical species at late stage modification of therapeutic leads. Fluorinated functional groups (trifluoromethyl group in particular) have become increasingly popular over the decades44, because these motifs have dramatic on the molecules physiochemical properties, making them more selective, increasing their efficacy, or making them easier to adminster. Photoredox catalysis can provide an approach tailored on industrial scales by using abundantly available CF3 sources and eliminating the need of pre-functionalized substrates. This chemistry was readily translated to multigram scales for a number of substrates, one most important example of this strategy is the synthesis of trifluoromethylated 2-chloropyridine (32) (Scheme. 16) a vital synthon in production of anti-infective agents at Boehringer Ingelheim Pharmaceuticals Inc.45 Scheme 16. Preparation of Boehringer-Ingelheim intermediate. A novel redox system comprising pyridine N-oxide and trifluoroacetic acid was designed by Beatty at el. where C-C activation was achieved by pyridine N-oxide, a redox trigger, which could in situ generate modified trifluoroacetate shifting the redox potential of trifluoroacetate lower, within the reach of Ru(bpy)32+ photoredox catalyst.46 ORL-1 Antagonist Intermediate Opioid receptor-like 1 (ORL-1) antagonist which is currently under the development for the cure of depression and obesity,47 has a gem-difluorobenzyl functional group around the spirocyclic piperidine (34), the earlier synthetic route consisted a total of   8 steps starting from (33) with an overall yield of 28%.48 Futhermore, this sequence included AIBN initiated radical bromination, and most challenging step was the benzylic fluorination by using 2.6 equiv. of Deoxo-Fluor 9 (specialised fluorinated reagent) as a fluoride source, which remained problematic as it required the use of pre-functionalized substrates through classical nucleophilic or electrophilic fluorination. Radical rearrangements reactions have demonstrated the strategic benefits in its synthesis when compared to this method.49 Visible light mediated radical Smiles rearrangement was developed to address the challenging synthesis of gem difluoro group ORL-1 antagonist from fluorinated thiophene (35), which could be produced from difluoro-ethanol from readily available corresponding ethyl ester (Scheme 17) reported by Douglas et al.50 This strategy has solved the problem of high number of steps and overcome the overall low yield and use of specialized fluorinated reagents. This new 5-step synthetic route eliminated the undesirable feature of previous synthetic route, the challenging benzylic defluorination could be accomplished by switching a key transformation to a C-C bond instead of a C-F bond formation. Scheme 17. Previously reported route towards ORL-1 antagonists and new photochemical radical smiles rearrangement route. Biofeedstock Processing Biomass set itself aside from other renewable resources, since the energy it contains is stored in the form of chemical bonds, which allow biomass to be used for several purposes other than generating electricity and heat, such as liquid fuel and value-added chemicals. In particular, depolymerisation of lignin50, one of the most abundant feedstock for aromatic commodity compounds, which has attracted a lot of attention in recent years. Lignin is a stable, branched biopolymer which is a part of the plant cell wall and is primarily responsible for providing rigidity and protection against environmental conditions. Primarily, it is composed of three different types of cinnamyl alcohols coupled together to produce a various array of motifs inside of the polymer chain (Scheme 18). The multiple connectivity and stability has hindered attempts to efficiently isolate value compounds through the degradative processing.51 The most sensible point of start in lignin degradation is ÃŽÂ ²-O-4 linkage, as this is the most abundant (45-65%). Photoredox catalysis provides mild means of cleaving these critical bonds by a two-step procedure, which includes the selective oxidation of the alpha carbon followed by photochemical reductive cleavage.52 Scheme 18. Two steps protocol for degradation of lignin model system. This strategy could be used for efficient degradation of a range of lignin model systems, isolation of the fragmentation products in excellent yields by employing photocatalyst 3 under the reductive quenching conditions. Conclusions. Photoredox catalysis with Ru (II) and Ir (I) metal complexes has recently received widespread attention as a tool for synthetic chemists, and it has been applied to the development of wide range of new C-C bond forming reactions. The utility of photoredox catalysis arises not form its ability to promote C-C bond formation, but rather from its ability to generate a diverse array of reactive via single-electron transfer. As shown, these species include electrophilic ÃŽÂ ±-carbonyl radicals, tert-malonate radicals, ÃŽÂ ±-amino radicals, acyl radicals and trifluoromethyl radicals. These intermediates have been used to develop reactions as varied as reductive dehalogenation, indole functionalization, atom transfer radical additions, radical cascades and Smiles rearrangement. Also, photoredox catalysis has been proved as valuable tool for the synthesis of various biologically active compounds and their derivatives, as demonstrated by its application in the total synthesis of gliocladin C, drimenties A, F, G, and pharma relevant scaffolds. In each of these syntheses, simple and typically inert functionalities in the starting materials are transformed into reactive intermediates upon single electron transfer. These powerful transformations are not only redefining the synthetic strategies, but it has also changed the face of radical chemistry; a fundamental area in organic chemistry which mostly accessible using hazardous radical reagents. These robust class of reactions have inspired many researchers in designing and developing novel approaches to synthetic targets. The growth of visible light phototredox catalysis is not only significant on its own right, also bodes well for the future of organic synthesis. References: Nicholls, T. P.; Leonori, D.; Bissember, A. C., Applications of visible light photoredox catalysis to the synthesis of natural products and related compounds. Natural Product Reports 2016, 33 (11), 1248-1254. James J. Douglas, J. D. N.; Kevin P. C., Enabling Novel Photoredox Reactivity via Photocatalyst Selection. Aldrichimica 2014, 47, 15-25. Kalyanasundaram, K., Photophysics, photochemistry and solar energy conversion with tris(bipyridyl)ruthenium(II) and its analogues. Coordination Chemistry Reviews 1982, 46, 159-244. Juris, A.; Balzani, V.; Barigelletti, F.; Campagna, S.; Belser, P.; von Zelewsky, A., Ru(II) polypyridine complexes: photophysics, photochemistry, eletrochemistry, and chemiluminescence. Coordination Chemistry Reviews 1988, 84, 85-277. Juris, A.; Balzani, V.; Belser, P.; von Zelewsky, A., Characterization of the Excited State Properties of Some New Photosensitizers of the Ruthenium (Polypyridine) Family. Helvetica Chimica Acta 1981, 64 (7), 2175-2182. Tucker, J. W.; Stephenson, C. R. J., Shining Light on Photoredox Catalysis: Theory and Synthetic Applications. The Journal of Organic Chemistry 2012, 77 (4), 1617-1622. (a) Graetzel, M., Artificial photosynthesis: water cleavage into hydrogen and oxygen by visible light. Accounts of Chemical Research 1981, 14 (12), 376-384. (b) Meyer, T. J., Chemical approaches to artificial photosynthesis. Accounts of Chemical Research 1989, 22 (5), 163-170. Takeda, H.; Ishitani, O., Development of efficient photocatalytic systems for CO2 reduction using mononuclear and multinuclear metal complexes based on mechanistic studies. Coordination Chemistry Reviews 2010, 254 (3-4), 346-354. Kalyanasundaram, K.; Grà ¤tzel, M., Applications of functionalized transition metal complexes in photonic and optoelectronic devices. Coordination Chemistry Reviews 1998, 177 (1), 347-414. Lowry, M. S.; Bernhard, S., Synthetically Tailored Excited States: Phosphorescent, Cyclometalated Iridium(III) Complexes and Their Applications. Chemistry A European Journal 2006, 12 (31), 7970-7977. (a) Lalevà ©e, J.; Blanchard, N.; Tehfe, M.-A.; Morlet-Savary, F.; Fouassier, J. P., Green Bulb Light Source Induced Epoxy Cationic Polymerization under Air Using Tris(2,2à ¢Ã¢â€š ¬Ã‚ ²-bipyridine)ruthenium(II) and Silyl Radicals. Macromolecules 2010, 43 (24), 10191-10195. (b) Fors, B. P.; Hawker, C. J., Control of a Living Radical Polymerization of Methacrylates by Light. Angewandte Chemie International Edition 2012, 51 (35), 8850-8853. Howerton, B. S.; Heidary, D. K.; Glazer, E. C., Strained Ruthenium Complexes Are Potent Light-Activated Anticancer Agents. Journal of the American Chem

Destroying the Rain Forests: Human effects on Natures Essay examples --

Destroying the Rain Forests: Human effects on Natures The rain forests are one of the most unique places on the planet earth. They are home to several thousand species of animals that live no where else in the world1. They are also one of the primary sources of oxygegn of the world. One cannot even begin to describe the sheer beauty of the rain forests. However, the interaction of man with these marvels of nature has had a negative effect. Through agriculture, societal development and the search for raw materials mankind is destroying these marvels of nature. The rain forests are a display of the negative effects of humans on nature. One of the biggest destroyers of the rainforest is farming. Farmers in areas inhabited by the rainforest are cutting down, burning and taking over the rain forest land to make room for farming. These lands once inhabited by the beautiful forests are being turned into crop fields and cattle pastures. This would have to happen if the farmers used efficient farming methods. Most of the farmers however are chopping and burning the rain forests to make fertile land, and then draining the life out the land by overusing it2. They then move on and take out more land to farm with. These farmers are taking out the rainforests at an enormous rate. They are however not the only source of rain forest destruction. Another cause of deforestation of the rain forest is the population growth of humans3. The population is growing at an enormous rate. As population grows so does the search for space. In tropical climates rainforests occupy forty-nine percent of the land and twenty-five percent of the land is covered by closed rain forest4. Parts of Asia and Africa are covered by as much as forty-one percent ra... ...an, 103 8. Bawa, Kamaljit, and McDade, Lucinda, eds. La Selva: Ecology and NaturalHistory of a Neotropical Rain Forest. Chicago: University of Chicago Press, 1994. 109 9. Bawa, 154 10. Jordan 333 11. Barraclough, 184 12. Barraclough, 316 13. Bawa, 201 14. Jordan, 35 15. Barraclough, 21 Bibliography. - Barraclough, Solon L., and Ghimire, Krishna B. Forests and Livelihoods: The S.ocial Dynbamics of Deforestation in Developing Countries. New York: St. Martin’s Press, 1995. - Bawa, Kamaljit, and McDade, Lucinda, eds. La Selva: Ecology and NaturalHistory of a Neotropical Rain Forest. Chicago: University of Chicago Press, 1994. - Jordan, C.F., Ed. An Amazonian Rain Forest: The Structure and Function of a Nutrient Stressed Ecosystem and the Impact of Slash-and-Burn Agriculture. Athens, GA: UNESCO, 1989.

Valleyfair Essay -- Personal Narrative Amusement Parks Essays

Valleyfair â€Å"Come on, guys,† I yelled at my family, which consists of my mom Madonna, my father John, and my two sisters Alissa and Kara, as I ran frantically across the jam-packed parking lot to the opening gate that led to a world of adventure. As wide as the world around, my eyes pierced at the doorway to a world of fun. Families, of all sizes, were enjoying all the possibilities of fun. Hearing laughter and frightening screams, warned me of the experience waiting for me within the doorway to everlasting amazement. The sweet baked smell of funnel cakes swarmed into the fresh morning air. Before I knew it, my family and I were ready to enter Valleyfair, an amusement park that offers summertime fun to the maximum. As soon as I passed through the opening gate, all my worries and fears of the world drifted away. At Valleyfair, I was a different person, a person ready to experience extreme adventure. At a steady pace, my family and I began our adventure. Not far from the opening gate, I glanced at the first ride I was going to experience, the Cork Screw. The whole entire family was going to ride on the rollercoaster, even my sister Alissa who is terrified of coasters. As I walked up the narrow path that led to the Cork Screw, I could see that there was a large number of people waiting to get onto the ride. While waiting patiently to board the coaster, I gazed up in awe at the Cork Screw, one of the newer roller coasters, which sparkled high above our heads. Twirling hoops and loops were the main attraction of this roller coaster. Nevertheless, before I knew it, it was our turn to ride the Cork Screw. As soon as I entered onto the platform, I bolted towards the first car seat of the roller coaster. Following me slowl... ...reme adventure. â€Å"See you next year,† I thought to myself. I turned around and followed my family to our car. What a day I had had. Valley Fair offers me a day of no worries. Once I walk into the park, all my worries drift away. Whenever my family goes to Valley Fair, I let myself forget all my worries and fears for a day. I do not care what my future holds, but care only about what I am doing at that point in time. Valley Fair is my haven! As anyone can see, Valley Fair is a great place for families to experience summertime fun to the maximum. With over 75 rides and attractions, there is a ride for everyone to enjoy. Given that adventure comes by the minute at Valley Fair, a full day is needed to enjoy this park of adventure and thrill. So, the next time you are in the Minneapolis area, why not stop and spend a day at Valley Fair. You will not regret it!

History of Science Analysis Paper -- Science Sociology

History of Science Analysis Paper Europe’s Age of Enlightenment was a time of new scientific theories, discoveries, and technologies that powerfully affected, even shaped, society. As technological advances became widespread after the Industrial Revolution, this interactive relationship between science and society accelerated. Reflecting on the social and scientific changes they were witnessing, Thomas Carlyle (1795-1881) and Herbert Spencer (1820-1903) sought to grasp the nature and consequences of a central interest of the Enlightenment, Progress. In his 1857 work, Progress: Its Law And Course, Spencer sought to understand Progress by cleaving it from its accomplishments and laying bare its essentials. Central to this task was dispassion as Spencer set aside consideration of the moral and ethical consequences of Progress and sought only to observe and describe its nature and effect. Such observation, he declared, showed that the nature of biological Progress had been revealed. To him biological progress was indisputably an evolution from homogeneity to heterogeneity. This â€Å"law of organic progress† he took to be the â€Å"law of all progress†. Applying this notion to social phenomena, Spencer maintains that human history is just such a progression, an evolution from homogeneous social structures to heterogeneous ones. Accordingly, Spencer maintains that government, commerce, language, literature, arts, religion, and even the various scientific disciplines over time inevitably have grown more intricate and specialized. Writing about the distinct social classes and their structure, Spencer notes that after the Industrial Revolution, because people started to have much more specific jobs , commu... ...Bartlett, John, comp. Familiar Quotations, 10th ed, rev and enl. By Nathan Haskell Dole. Boston: Little, Brown, 1919; Bartleby.com, 2000 (for birth and death years) Bowler, Peter J., and Iwan Rhys Morus. Making Modern Science: a historical survey. Chicago: University of Chicago, 2005. Print.\ Carlyle, Thomas. â€Å"From Signs of the Times: â€Å"The Mechanical Age†Ã¢â‚¬  Modern History Sourcebook. 1998. Web. 29 Sept 2010. Spencerr, Herbert. â€Å"Progress: Its Law and Cause.† Modern History Soucebook. 1997. Web. 28 Sept 2010. Weinstein, David, "Herbert Spencer", The Stanford Encyclopedia of Philosophy (Summer 2009 Edition), Edward N. Zalta  (ed.), . (for birth and death years)

Examining Ethnic Differences in Achievemen Essay

1. The definition of an ethnic group is a group of people of the same race or nationality that share the same cultural norms and values. 2. Three ways in which the education system may encourage separation between children of different ethnic backgrounds are: Labelling and teacher racism, many teachers label their students and studies by interactionist sociologists found out that many teachers labelled black children as disruptive and they didn’t want them in their class. Another reason is the ethnocentric curriculum. Troyna and Williams describe the curriculum in British schools as ethnocentric because it gives priority to white culture and the English language; this causes separation between white pupils and other ethnic pupils. A final reason is the selection and segregation available to schools. David Gillborn argues that marketization has given schools greater scope to select pupils. This puts some ethnic minority pupils at a disadvantage because selection gives more scope for negative stereotypes to influence decisions about school admissions. 3. There are many ways in which factors in children’s home background may lead to differences in achievement levels between ethnic groups. The first way is cultural deprivation; this is split into 3 aspects. The first is intellectual and linguistic skills. Cultural deprivation theorists argue that many children from low-income black families lack intellectual stimulation and enriching experiences. Bereiter and Engelmann consider the language spoken by low-income black American families as inadequate for educational success. The next aspect is attitudes and values. Cultural deprivation theorists say that some black children are socialised into a subculture that instils a fatalistic ‘live for toady’ attitude that does not value education and leaves them unequipped for success. The final aspect of cultural deprivation is family structure and parental support. Daniel Moynihan argues that because many black families are headed by a lone mother, their children are deprived of adequate care because she has to struggle financially in the absence of a male breadwinner. Also Ken Pryce claims that Asians are higher achievers because their cukture is more resistant to racism and gives them a greater sense of self-worth. However, he argues, black Caribbean culture is less cohesive and less resistant to racism. As a result, many balck pupils have low self-esteem and under-achieve. Another reason is Material deprivation and class. According to Flaherty; Pakistani’s and Bangladeshis are over three times more likely than whites to be in the poorest fifth of the population, as a result statistics show that Pakistani and Bangladeshi boys are among the lowest ethnic groups in the country to obtain 5 A-C GCSE’s. A final reason is racism in wider society. David Mason says â€Å" discrimination is a continuing and persistent feature of the experience of Britain’s citizens of minority ethnic origin. † 4. The differences in educational attainment between different groups of pupils have been a major focus of much sociological research. These differences can often be seen to be largely due to different social class, but also gender or ethnicity. Social class is the most significant and dominant factor when looking at these differences, but ethnicity also has a relative impact on educational achievementÃ'Ž Education has a key role to play in eradicating racism and valuing diversity and it a responsibility for all educational establishments, including those with few or no ethnic minority pupils. Promoting racial equality demands a whole school approach and commitment from all those who are involved in the life and work of their school. Racism is linked to the educational achievement of minority ethnic groups, however the connections are complex. Gilborn and Mirza conclude that ‘social class and gender differences are also associated with differences in attainment but neither can account for persistent underlying ethnic inequalities: comparing like with like, African Caribbean, Pakistani and Bangladeshi pupils do not enjoy equal opportunities. ’ They also argue that in promoting educational inclusion as a means of raising standards, there is a need ‘for clarity and guidance in translating the commitment to equality and inclusion into policy proposals and practice at the local and school level. Many cultural deprivation theorists see the lack of intellectual and linguistic skills as a major cause of under-achievement. Gordon Bowker identifies their lack of standard English as a major barrier to progress in education and integration into wider society. However the Swann Report found that language was not a major factor in under-achievement. Other cultural deprivation theorists suc as Charles Murray argue that a high rate of lone parenthood and a lack of positive male role models lead to the under-achievement of some minorities. Also Anthony Flew believes that ethnic differences in achievement stem from cultural differences outside the education system, not discrimination within it. However Geoffrey Driver criticises the cultural deprivation theory for ignoring the positive effects of ethnicity on achievement. He shows that the black Caribbean family, far from being dysfunctional, provides girls with positive role models of strong independent wome Driver argues this is why black girls tend to be more successful in education than black boys. Some socilogists that the ethnic differences in education are cause by racism. John Rex shows how racial discrimination leads to social exclusion and how this worsens the poverty faced by ethnic minorities. In housing, for instance, discrimination means that minorities are more likely to be forced into substandard acoomodation than white people of the same class. This creates separation due to the ethnic children not being able to study at home and therefore getting lower grades than the white children who are able to study at home.

Norms of Christian Theology

1. The sources and norms of Christian Theology I understand scripture, tradition, reason and experience as the sources and norms of Christian theology. Revealing the knowledge of God, guides us to know God, and inform our action and practice as believers, they are the sources as witnesses that points to the knowledge of God. At that same time, they are norms by which we can judge our understanding of God and correct our behaviors as children of God 2. Understanding of the source and norms Scripture is the witness of God’s revelation through Jesus Christ.This is crucial source not only to form academic study within Christianity, but to use in public worship, meditate the word of God, and transform Christians’ life and the world. There is New Testament and Old Testament. For a long time, putting the center as the point of Jesus Christ, church tradition considered that Old Testament point forward and New Testament point back to Jesus Christ. However, we need to understand that both of them are not only the account to testify of God saving action throughout history, but also the expectation of Christians’ hope confirmed by God.In terms of the Old Testament, it is important, first of all, because it reveals the essential characters of God who reveals in Christ: through the story of Israel, we can see God who is faithful, promised to his people, delivered them from bondage, and keep promising hope. Secondly, Old Testament also anticipates the same future with which New Testament anticipates. That is hope confirmed by God. The New Testament is important in that it tells Christ in different ways. It is not only story looking back, but that looking forward in which Christ will come again and God’s unfulfilled promise will be fulfilled.Tradition is the proclamation of the word of God in which believers in communities of faith understood, taught, preached, meditated, and shared the world of God at different ages with various ways. There are thr ee views of relevance of tradition. The first is magisterial view in which tradition as DUAL SOURCE has the same authority with scripture. In this view, scripture is the written form of apostolic witness of Jesus Christ, personal revelation and tradition is the oral form which is communicated hand out by apostles and witnesses generation to generation.The example is devotion to Mary, the central role of Bishop or Room. With Magisterial authority it has been very successful at maintaining the visible unity in church. However, it was challenged by Protestants to give the authority to only scripture. The second is diaconal (service) view in which tradition as ONE SOURCE subordinate to and measured by scripture. In this view, like Nicaea creed and Apostle Creed, does not communicate with the true of scripture, but hear in scripture and summarize it with new and fresh language.On balance, diaconal view seems to be best able to honor the past and the evangelical impulse to measure everyth ing against Scripture. However, it still gives us question where the tradition communicate in which the scripture silence? In this vein, Martin Luther who denies dual source view also did not agree with single source view. It is because that traditions treated with respect and values where the scripture silence and did not contradict scripture. The third view is diabolical in which tradition is dangerous and misleading.Insisting that only authority encountering revelation is through the word of God, Free Church and Baptist part of radical reformation have non creedal tradition. As a distinguish character of human beings, reason is a tool of thought that we use to understand. It question Christians if Christian faith is self-consist and it consist with other things we believe. There are three approaches to understand the relationship of reason to the knowledge of God. The first is that reason is no role to understand the knowledge of God.It is not necessary to be Christian faith self -consist. As a human instrument, there is no value at all in reason dealing with divine. Without reason, we simply believe. The second is that reason completely adequate to understand the world and God. According to this view, reason tells us everything reliable, and the fact that we can know about God is the fruit of reason. Enlightenment, Deism, Thomas Jefferson approached reason into a magisterial level. In this view, reason helps us to have consistency with the others we believe when they are reasonable.However, if there is conflict between reason and faith because faith is something beyond reason, this view couldn’t provide consistency. The third view is that reason is wonderful gift from God, relevant to things of the world, things of God. However, it is not sufficient for understanding things of the world and God. In this view, faith and reason is not a relationship of contradictory, but two wings of a bird, where reason provides first, faith provides second. Faith is root and reason is stem. Reason by itself is fully inadequate, but helps deepen our understanding of Scripture, tradition and ourselves.Experience is to experience God in personal life. It is not usually listed the source and norm of theology with other three (ex, Episcopal Church), but it is very typical in Methodist. Because it played very roles in different theology, it is interesting source and norm. McGrath suggests two models of experience. The first is that experience provides a foundational resource of Christian theology. It means that 1st hand encounter is the surest from of knowledge and self-explanatory; other things become more intelligible because of that experience.Second, theology is a framework to interpret human experience. In this view, experience is not capable of interpreting by itself, but interpreted by theology. For example, Wesley emphasized experiential dimension of Christian life and experiential faith. He thought his great experience reversed as tied up as a sense of joy and assurance in which the gospel became true for him. Lots of liberation theologian also interpreted their experience as hardship, injustice and oppression in light of God’s salvation through Jesus Christ.However, here is question, if experience becomes a identify mark and determined whether or not disciple, what happens feel more, less, or dried up? In addition, one’s experience can be revised and transformed. In that sense, Karl Barth said that experience is relevant, so not equally easy to receive the gospel. 3. Difficulty to understand scripture, tradition, reason and experience as norms and sources of theology As I mentioned in the beginning, scripture, tradition, reason and experience are the sources and norms of theology.As sources, they sustain Christians’ life so that their understanding and knowledge become nourish to know God. At the same time, by using them as norms, we can measure other testimonies. One of difficulty is that we easi ly want to make them norms; we are not accepting them as sources. We need to receive them as sources which inform our action and practice in Christ. 4. Relation with the personal word of God, Jesus Christ. In Barth’ three folds of the word of God, the center is the personal word of God, Jesus Christ. The second circle is apostolic witnesses about Jesus Christ.Then the third is proclamation in which literal word of God proclaims today through various ways and activities. Reflecting these four sources on the three folds of the word of God, scripture is witness of the personal word of God, Jesus Christ. Tradition is in between scripture and proclamation. It is because that tradition is witnesses of the personal word of God as well as proclamation of the word of God today. Finally, reason and experience have dimension of all three dimensions; scripture, tradition, and proclamations.

Calvin Klein Marketing Strategies Essay

Calvin Klein Inc. is a fashion brand founded in 1968 by Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and currently owned by Phillips-Van Heusen. Like other fashion brands, Calvin Klein established a world famous monogram: the â€Å"cK† emblem. Statistics: Wholly Owned Subsidiary of Phillips-Van Heusen Corporation Incorporated: 1967 as Calvin Klein Ltd. Employees: 900 Sales: $170 million (2001 est.) NAIC: 315232 Women’s and Girls’ Cut and Sew Blouse and Shirt Manufacturing; 315233 Women’s and Girls’ Cut and Sew Dress Manufacturing; 315234 Women’s and Girls’ Cut and Sew Suit, Coat, Tailored Jacket, and Skirt Manufacturing; 315999 Other Apparel Accessories and Other Apparel Manufacturing Company Perspectives: We believe our expertise in brand management, product design, sourcing, and other logistics provides us with the ability to successfully expand product offerings and distribution under the Calvin Klein brands while preserving the brands’ prestige and global presence. As a result, we believe we have the opportunity to realize sales growth and enhanced profitability. Key Dates: 1968: The Calvin Klein brand is launched. 1973: Klein wins his first Coty American Fashion Critics Award. 1979: Calvin Klein controls one-fifth of the designer jeans market. 1982: Klein enters the underwear business. 1985: A new perfume called Obsession is launched with a $17 million advertising campaign. 1989: A Unilever Co. subsidiary purchases the Calvin Klein cosmetics/fragrance line. 1994: A unisex fragrance, cKone, is introduced; the company’s underwear business is licensed to Warnaco Group Inc. 2000: Klein files suit against Warnaco Group and its CEO Linda Wachner. 2003: Calvin Klein is acquired by Phillips-Van Heusen Corporation. Company History: Calvin Klein, Inc., designs, licenses, and, in some cases, produces clothing, accessories, fragrances, and home furnishings bearing the name of designer Calvin Klein. Since its inception, the company was a partnership between Klein and his childhood friend Barry Schwartz. Named by Time magazine in 1996 as one of the 25 most influential Americans, Klein made his impact not only by designing but also by marketing his wares through high visibility and often controversial advertisements created by the company’s in-house agency, CRK Advertising. In 2002, worldwide retail sales of Calvin Klein products surpassed $3 billion. Most of these goods were manufactured and sold by other companies under license–licensed products account for over 90 percent of company revenue. After three years of shopping around for a buyer, Schwartz and Klein inked a deal with Phillips-Van Heusen Corporation, the largest shirtmaker in the United States. The $430 million transaction was completed in F ebruary 2003. Rocketing to Stardom in the 1970s Born and raised in New York City’s borough of the Bronx, Calvin Richard Klein decided he wanted to be a fashion designer at an early age. After graduating from the Fashion Institute of Technology in 1963, he worked for women’s coat and suit manufacturers in Manhattan’s garment district before opening his own business in 1968. A childhood friend, Barry Schwartz, loaned him $10,000 in start-up money and joined the firm a month later, after the family supermarket in Harlem that Schwartz had inherited was gutted in the riots that followed the assassination of Martin Luther King. Klein rented a dingy showroom to exhibit a small line of samples. His big break came when a vice-president at Bonwit Teller stopped at the wrong floor of the building, liked what he saw, and invited Klein to bring his samples to the president’s office. Klein wheeled the rack of clothes uptown personally and won an order of $50,000 (retail) on the spot. Bonwit’s gave the merchandise impressive exposure, with window displays in its flagship Fifth Avenue store and full-page ads in the New York Times. Soon after, Calvin Klein was besieged by orders. The fledgling company booked $1 million worth of business in its first year, reaching sales volume of $5 million by 1971. Klein mainly designed women’s coats and two-piece suits until 1972, when he began concentrating on sporty sweaters, skirts, dresses, shirts, and pants that could be mixed and matched for a complete wardrobe. The clothing featured  the simplicity of line, muted earth tones, and classic fabrics that characterized his work and gave it an air of understated elegance. Klein won a Coty American Fashion Critics Award–fashion’s Oscar–in 1973. He received an unprecedented third consecutive Coty Award for women’s wear in 1975 and, at age 32, was elected to the group’s Hall of Fame. That fiscal year (ending June 30, 1975) the firm shipped $12 million worth of merchandise, including swimsuits and dresses. It earned another $2 million to $6 million from licensing furs, umbrellas, sheets, shoes, scarves, belts, dresses, sunglasses, suedes, and patterns. Klein not only designed every item carrying his name but closely watched every step of the production process. Company revenues rose to $40 million in fiscal 1976 and a startling $90 million in 1977. Because its prices were generally below those of its two major competitors, Ralph Lauren and Anne Klein, the firm won the loyalty of young working women as well as older, wealthier buyers. Calvin Klein merchandise was so hot that the company could pick and choose among stores that wanted to carry the company’s products and blackball those that dared to try to return unsold goods. Seven hundred buyers and reporters were turned away from Klein’s fall 1978 fashion show; the buyers who got in placed $28 million worth of orders within 48 hours. Klein introduced his first menswear collection in 1978, telling the New York Times Magazine that he approached men’s clothing â€Å"with the same philosophy as the women’s. They’re for Americans who like simple, comfortable but stylish clothes–but with nothing over scale or extreme.† No less than 779 fabrics were used in the European-produced collection, which ranged from neckties to suits and overcoats. The production and sale of most of the men’s clothing was licensed to Bidermann Industries. Also in 1978, Calvin Klein introduced his own line of fragrances and a complete makeup collection of 18 beauty and skin-care products that stressed neutral colors to give the face a natural effect. However, the lightweight, rosy perfume (at $85 an ounce) needed to anchor the collection never caught on with the public. The fragrance and cosmetics business was sold to Minnetonka, Inc. in 1980. Calvin Klein jeans, by contrast, were to become the company’s biggest hit. Klein’s first attempt, in 1976, to capitalize on the designer-jeans craze–at $50 a pair–was a failure. The following year, however, his company cu t a deal to design the product for Puritan Fashions Corp., the largest dress  manufacturer in the world. Klein raised the groin in his jeans to accentuate the crotch and pulled the seam up between the buttocks to give the rear more shape. A Times Square billboard of model Patti Hansen on her hands and knees, her derriere arched skyward and the Calvin Klein label on her right hip visible, caused a sensation and remained in place for four years. By 1979, Calvin Klein was second to Gloria Vanderbilt in designer-jeans sales, with one-fifth of the market. A company spokesman observed, â€Å"The tighter they are, the better they sell.† The biggest lift to Calvin Klein’s jeans was the television campaign directed by Richard Avedon that featured 15-year-old model/actress Brooke Shields provocatively posed in a skin-tight pair of Calvin Klein jeans. In the best-remembered spot, she pronounced, â€Å"Do you know what comes between me and my Calvins? Nothing.† In another she declared, â€Å"I’ve got seven Calvins in my closet, and if they could talk, I’d be ruined.† These suggestions of underage sexuality struck a public nerve and, following a flood of complaints, the New York flagship stations of all three networks banned the two ads from the air. Klein could shrug off the criticism because sales of his jeans were then climbing to two million pairs a month. He added a jeans-inspired collection that included shirts, skirts, and jackets, also licensed to Puritan. These products accounted for about $100 million in sales in 1980. Branching Out in the 1980s In 1982, Calvin Klein entered the underwear business, once again exploiting the allure of youth in provocative poses to push the product. Photographer Bruce Weber’s beefcake ads featured a brawny Olympic pole vaulted in various states of well-endowed undress. When the company rented space in 25 New York bus shelters to display advertising posters featuring the underwear, all 25 had their glass shattered and posters stolen overnight. The follow-up was predictable–a line of women’s underwear featuring male-style briefs and boxer shorts that retained the fly front. Both campaigns were hits. The men’s line was part of the Bidermann license, which lapsed in 1987, while the women’s skivvies so outstripped Calvin Klein’s own manufacturing capabilities that in 1984 this division was sold to Kayser Roth Corp., a unit of Gulf & Western Industries, for about $11.2 million. Calvin Klein continued to design and create advertising for women’s underw ear, later adding hosiery and sleepwear lines. In 1982, Puritan Fashions–9 percent  owned by Klein and Schwartz–had sales of $245.6 million, of which licensed Calvin Klein products accounted for about 94 percent, earning $15.6 million in royalties for the firm. However, Puritan’s finances deteriorated as the designer-jeans boom ended and so, to protect their investment, in late 1983 Klein and Schwartz bought almost all the shares they did not already hold for $65.8 million in a leveraged buyout, with a Puritan subsidiary financing the purchase by taking out bank loans. The consolidated companies were renamed Calvin Klein Industries. After Puritan lost $11.3 million in 1984, Calvin Klein Industries placed $80 million in high-yield bonds (so-called junk bonds) through Michael Milken of Drexel Burnham Lambert Inc., mostly to keep Puritan afloat. Registration statements filed with the Securities and Exchange Commission in connection with the junk bonds Calvin Klein issued afforded the public a rare look at the finances of the closely held enterprise. Calvin Klein Industries had 1984 revenue of $258.2 million and net income of $17.2 million, with Klein and Schwartz each collecting $12 million in salary, dividends, and other distributions. Puritan returned to profitability in 1985, earning $12.4 million. Nevertheless, Calvin Klein Industries had huge payments to make on its big junk-bond debt, and this financial problem seemed to be taking a toll on the designer. â€Å"Every color choice became life or death,† he later told Newsweek, â€Å"because doing everything as well as possible meant survival.† In 1988, he spent a month at the Hanley Hazelden Center in Minnesota to receive treatment for drug and alcohol addiction. When Minnetonka launched a new perfume called Obsession–at $170 an ounce–in 1985, Calvin Klein created a heavy-breathing print and TV campaign that cost more than $17 million in ten months alone, followed by another $6 million campaign for Obsession for Men. One Weber print ad featured two nude men entwined around one female; another, a naked couple with their groins pressed together; a third, three naked women, limbs entangled. A survey ranked the Obsession ads as the most memorable print advertisements of the year for four years in a row. TV commercials displayed a female model as the object of obsessive love by, in turn, a boy, a young man, an older man, and an older woman. Obsession quickly became the second-best selling fragrance in the world. Combined with Obsession for Men and a line of body products, sales broke the $100 million mark by the end of 1987. To complement Obsession, an oriental fragrance, in 1988 Calvin Klein  introduced a floral scent, dubbed Eternity, which was marketed in perfume, cologne, cologne-spray, and body-cream forms. Newly married to his second wife, Klein devised a softer $18 million promotional campaign based on the themes of spirituality, love, marriage, and commitment. By the end of its first year on the market, Eternity had grossed $35 million. Minnetonka (14 percent owned by the Calvin Klein Sport division) was sold in 1989, with the Calvin Klein cosmetics/fragrance line fetching $376.2 million from Unilever Co.’s Chesebrough-Pond’s subsidiary. Also in 1989, Calvin Klein opened its first full-line free-standing store, in a Dallas suburb. Products included Calvin Klein Sport lines for men and women, women’s and men’s underwear and sleepwear, hosiery, shoes, outerwear, accessories, cosmetics, and fragrances. Rescue and Resurgence in the 1990s In 1991, Calvin Klein introduced a new silk-scarf collection licensed to Ray Strauss Unlimited. Also that year, the company resumed menswear, licensing it to Gruppo GFT, an Italian manufacturer. Eyewear and sunglasses bearing the designer’s name, previously made by Starline Optical Corp., were licensed to Marchon Eyewear. The big story that year, however, was the introduction of Escape, a $115-an-ounce â€Å"fruity, floral† scent. â€Å"After work you get away,† Klein explained regarding the concept. â€Å"You escape, and you do it with style.† Escape proved a hit and was followed in 1993 by Escape for Men. Despite sizable royalty payments from these and other products, Calvin Klein was falling into financial trouble in the new decade. The company’s revenue dropped 13 percent in 1990, to $197 million, leading to a $4.3 million loss, the third time in five years the company had been in the red. The Puritan/Calvin Klein Sport division lost $14.2 million alone. Many younger women who could not afford the designer’s flagship Collection line were not buying his clothes at all. A sexually suggestive insert for Calvin Klein Jeans in Vanity Fair in October 1991 failed to stimulate sales, prompting U.S. retailers to contend that Klein had fallen out of touch with their customers. Calvin Klein, Inc. was restored to financial health partly through the efforts of David Geffen, the entertainment tycoon who was a long-time friend of the designer. Geffen purchased $62 million of the company’s debt securities in 1992 at a discount and was repaid in 1993, when the company took out a $58 million loan from Citibank. The firm then paid  off the Citibank loan by licensing the underwear business to Warnaco Group Inc. for $64 million. Warnaco also won the license for a new venture, men’s accessories. Undeterred by suggestions that with the end of the â€Å"decadent† 1980s sex no longer sold, Klein introduced a new line of underwear, including $16 fly-button shorts, in 1992 with ads featuring Marky Mark (Mark Wahlberg), a muscular rap star. The campaign proved successful with both young men and women, grossing $85 million for the company within 12 months. In 1994, a partnership later renamed Designer Holdings Ltd. bought Calvin Klein’s fading jeans business for about $50 million. Calvin Klein introduced a khaki collection in 1996 and also licensed it to Designer Holdings, along with CK Calvin Klein Jeans Kids and CK Calvin Klein Kids Underwear, also introduced that year. Designer Holdings was acquired by Warnaco in 1997. By 1995, when it opened a four-level, 22,000-square-foot minimalist-style emporium at Madison Avenue and East 60th Street in Manhattan, Calvin Klein had six stores in the United States. In addition, during 1993 and 1994, the company licensed Calvin Klein boutiques to operators in Barcelona, St. Moritz, Zurich, and Singapore and formed a partnership with four Japanese companies to create in-store shops there and to produce more licensed apparel. Four stores–in Manhattan, Dallas, Palm Beach and Costa Mesa, California–remained in 1997. The company also had an outlet store in Secaucus, New Jersey. In 1994, Calvin Klein introduced cKone, a unisex fragrance that became another smash hit, grossing $60 million in its first three months. It was followed in 1996 by cKbe, promoted in a $20 million monochrome print and TV campaign directed by Richard Avedon that featured young models exposing lots of pierced and tattooed flesh. In a poll conducted by Louis Harris for USA Today, only 4 percent of the respondents expressed strong liking for the ads, while 57 percent said they disliked them. Advertising experts suggested that what was turning off the general public was precisely what was attracting the people who were buying the product, especially teenagers. Advertisements for Calvin Klein jeans also continued to provoke controversy. Posters featuring a notably skinny model, Kate Moss, were festooned with stickers reading à ¢â‚¬Å"Feed this woman† by a Boston-area group called Boycott Anorexic Marketing. The company ignored the group but was unable to shrug off the reaction, especially from Christian groups, created by its summer 1995 campaign for CK Jeans, featuring models  who appeared to be teenagers in states of undress that, according to one writer, â€Å"suggested auditions for low-budget porn movies.† For the first time the company retreated, pulling the ads, which the designer maintained had been â€Å"misunderstood. †¦ People didn’t get that it’s about modern young people who have an independent spirit and do the things they want to and can’t be told or sold.† A U.S. Justice Department investigation ended without charges after federal agents determined that no minors were used in the ads. The controversial ads did not offend the market for which the campaign was intended. CK Calvin Klein Jeans continued to be one of the strongest sellers among youths. â€Å"They want the Calvin Klein label,† explained the executive editor of Children’s Business in 1996. â€Å"Also at the point the children are over eight, they’re pretty much deciding what they want to wear. †¦ These lines †¦ have the cachet that comes from the adult market.† Later that year a Calvin Klein underwear ad showing a 20-year-old male model in very tight gray briefs, posed with his legs wide apart, was dropped by the company’s own licensee, Warnaco. Also in 1996, a group of parent-led anti-drug groups called for a boycott of Calvin Klein products to protest a new ad campaign that they said glamorized heroin addiction. The magazine and television advertisements in question featured gaunt, glassy-eyed models to promote cKbe. In 1999, an underwear billboard in Times Square featuring two scantily clad young boys launched yet another round of controversy. The ad was eventually pulled after rumors surfaced that speculated on Klein’s sexual orientation. In 1995, Calvin Klein launched, under license, a home collection composed of sheets, towels, and tableware. By 1997, only the designer’s signature Calvin Klein women’s collection of apparel and accessories and the CK Calvin Klein bridge collections of less-expensive women’s and men’s apparel (except in Europe, the Middle East, and Japan) were being manufactured by the company itself. Of the company’s $260 million in sales in 1996, $141 million came from its in-house products and $119 million from royalties and designer income. Of worldwide retail sales of $4.4 billion, apparel accounted for $2.7 billion, fragrances for $1.5 billion, and other products for $200 million. Net profits were $41 million. During the late 1990s, Calvin Klein, Inc. was 43 percent owned by the designer and 43 percent owned by Schwartz, who was chairman and chief executive officer. The rest of the equity was held by family trusts.  Gabriella Forte, a former Giorgio Armani executive, became the company’s president in 1994 and was put in charge of day-to-day administration. The company was divided into three parts: the Calvin Klein collection, cK sportswear, and cK Jeans. In addition to apparel, each segment offered perfume, accessories, and housewares. New Ownership in a New Century During 1999, both Klein and Schwartz agreed that it was time to seek out expansion via a merger or an alliance. In October, the company hired investment firm Lazard Freres & Co. to organize a deal. With a billion dollar price tag however, Calvin Klein was unable to find a suitable partner. and in April 2000 the firm took itself off of the market. Klein commented on the process in a June 2000 DNR article, claiming that â€Å"a year ago we decided to explore strategic options for the company. We wanted to see how we can take the company to the next step. It gave us the opportunity to talk to various partners and explore opportunities and take the business to the next level.† Klein went on to say, â€Å"We decided to remain a private company because we thought we could do it better on our own.† During that same time period, Klein filed suit against his largest licensee, the Warnaco Group Inc. and its CEO Linda Wachner. Claiming the firm had violated federal trademark laws and breached fiduciary duty and several contracts by distributing its jeans to low-end retailers, Klein hoped to strip Warnaco–on the brink of bankruptcy–of its licensing rights. Warnaco on the other hand, claimed that Klein had been fully aware of its distribution practices for years and they stood to lose millions if the suit favored Klein. In 1999, one-third of the company’s revenues and cash flow was attributed to the sale of Calvin Klein jeans. Relations became even more strained between the two companies when Wachner filed a libel suit against Klein for comments made in several speeches and on the television show Larry King Live. The two appeared in court in January 2001 but came to an amicable resolution before the proceedings began. In late 2002, Calvin Klein, Inc. caught the eye of Phillips-Van Heusen Corporation (PVH), a company looking to acquire a major brand. As the largest shirtmaker in the United States, PVH owned the Van Heusen, IZOD, and G.H Bass brands and had licensing agreements with Geoffrey Beene, Arrow, DKNY, and Kenneth Cole. Under the leadership of CEO Bruce Klatsky, PVH made a play for Calvin Klein and eventually won the battl e. A  2002 New York Times article reported that the union would â€Å"give Van Heusen what Mr. Klatsky called the best-known apparel label in the world, and will give Calvin Klein, who will stay on with the new company, the financial resources to further expand his name in Asia and Europe. The purchase will also free the designer to worry more about aesthetics and less about production and bookkeeping.† Under the terms of the deal, Klein remained a design consultant for Calvin Klein, Inc. while PVH retained 100 percent ownership of the firm. The $430 million cash and stock deal also included royalty payments to Klein through 2018. Completed in February 2003, the acquisition marked a new era for the brand. For the first time, Klein did not have complete control over the products sold under his name, and his partner Schwartz had retired. After questionable behavior in March at a Knicks basketball game in New York was made public, Klein announced he was again seeking professional help for substance abuse. Both PVH management and Klein claimed it would not affect his role with the company. In March 2003, Calvin Klein announced a licensing agreement with Vestimenta S.p.A. in which the Italy-based concern would manufacture and distribute the Calvin Klein Collection line. PVH also planned to launch a new Calvin Klein men’s sportswear line in 2004. While Calvin Klein would no doubt continue as a leading brand for years to come, the results of its new ownership and management structure remained to be seen. Reference: https://giantkillers13.wordpress.com/2013/03/27/calvin-klein-marketing-strategy/